Surely, you do know that we are already living in a day and time that is fast-paced and technologically advanced and with this, you can expect E-commerce to fast gain momentum. Speaking of E-commerce, this is actually a term that is commonly used to pertain to the act of conducting and also, accepting payments online with the use of the internet. Even if you do not have an online store, there is nothing for you to worry about since you can still increase the sale of your business means of accepting payments using credit cards. This is due to the fact that there are tons of customers who choose to make use of their credit cards as their mode of payment. There are so many different types of e-commerce that you should be aware of and one of which is merchant services. There are quite a number of things regarding merchant services that you should be aware like when accepting payments through credit cards, they require their users to have a merchant account in any financial institution, not to mention the need for them to have services of a gateway provider organization. If you are wondering why consumers need to have a merchant account, well, that is due to the fact that in this account, they can directly deposit their payment to your account.
If you want your merchant service to be completed, you have to connect your gateway account by means of having your company website undergo some technical modifications to accept credit payment. What usually happens with technical modifications is that the web developer will include an add to cart feature wherein the customer will only have to add personal details and credit card information to complete the transaction.
As part of providing great merchant services, the gateway organization will validate the credit card information given by your customers and they do this by sending the details to a credit card company they are acquainted with. When the validation is over, the gateway organization will then receive an acceptance or a decline message, all in accordance to the authenticity of the information given to them. These messages will be displayed on the screen. If you have already received the acceptance message, it is now time for you to transmit the payment to your merchant account to finish the transaction. On the contrary of it, if the credit card company you have sent the credit card information gave you a decline message, this only means one thing and that is for you to reach out to your customer, inform them about it and ask for a legit and authentic credit card information to proceed with the transaction.